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A Type of Magic

Type talk

If you love type and typography, you'll find some of these worth reading (and bookmarking!):

100 best typefaces of all time. Published by FontShop Germany, there can be little argument about most of the fonts on this Top 100 list. The exact order, though, leaves plenty of room for debate. Avenir down at 65 and Trajan further down at 77? Seriously?

Helvetica, anyone? If you took a look at the list above, you'll have found Helvetica sitting at number one. And if you feel the need to question that, here's a list of 40 logos created with Helvetica that you might recognize.

Kern, kern, kern. Proper kerning (adjusting the space between characters) can make a big difference to how visually appealing type looks when it is set. And if you think it isn't important, may we introduce you to Max Kerning, the nerdy, slightly rude Mr Blackwell of type?

What's That Font 1. Even if you know your fonts, there are times when you just can't put a name to the typeface you're looking for. Enter Identifont, where you answer a series of questions and you get just the font you're looking for.

What's That Font 2. See a font that you like, perhaps in a print ad or on a website, and want to know which one it is? Simply scan it in and upload to WhatTheFont, and you'll know in seconds.

No laughing matter. Arguably the most hated typeface in history, the movement against Microsoft's Comic Sans refuses to die down. Here's a recent article from the Wall Street Journal on the font and its creator.Free fonts, anyone? You may not think of them as such, but fonts are software, and the best fonts can be expensive. Thankfully, there are several resources for free (and legally downloadable) fonts, possibly the best of them being Dafont, but FontSquirrel and AbstractFonts are also well worth a visit.

PRINT PUBLISHING

The complete package

The team at A Type of Magic has proven skills in all areas of print publishing, from writing, photography, editing and design to pre-press, printing, distribution and marketing.

We understand what it takes to put together a quality publication, whether it is a newspaper, magazine, book, newsletter or catalog. A large part of that comes down to our belief in the need for editorial excellence. The content we generate is put together by journalists and feature writers with a flair for the written word, not by advertising copywriters who – try as they might – can't seem to overcome their eagerness to sell something.

Articles are edited for style and length by professional editors, and pages put together by designers with years of editorial experience. We believe in design that helps showcase the content, not overshadow it.

Our partnerships with first-rate providers in printing, distribution and marketing services means we are a one-stop solution for all your print publishing needs. You can complement that with our web design and e-publishing services for a complete package that speaks with one voice, no matter what the medium.

If you have a project in mind that you would like to talk about, please drop us a line and we'll be happy to discuss your options with you.

Here are some of the print publishing services we offer:

  • Content generation (articles, interviews, news items, press releases)
  • Rights purchase for articles previously published elsewhere
  • Original photography
  • Image sourcing and purchase
  • Illustration
  • Masthead (logo) design
  • Publication design (books, magazines, newspapers, newsletters, catalogs)
  • Editing and headline-writing
  • Proof-reading
  • Transcription (from audio interviews etc)
  • Pre-press
  • Printing and distribution
  • Publicity and promotions