Substance, served up with style


Substance, structure, style. That, in a nutshell, defines how we approach the creation of a website.

With the tools available to web designers today, it is easy to get carried away and pack a site with all the bells and whistles possible. The question is, should you?

We believe it is critically important to first define what a site aims to achieve, then plan the content and site architecture, and only then look at design and coding methods. A Flash-driven site, for example, may make sense for a visual effects studio, but would be the wrong choice if even a small percentage of your visitors are on iPads or if you have an online store where page load speeds are important. Likewise, an HTML-driven solution may suffice for a small personal site, but a constantly-updated online magazine or blog would be better off using a content management system.

Adding graphics-intensive 'wow' elements may win web design awards, but if it isn't functionally efficient for your target market, we believe a website isn't fully achieving its aims. Take a look at the list of the world's most popular websites; you'll be hard-pressed to find a single one that's totally Flash-driven or takes more than a second or two to load.  Proof, if any were required, that page load speeds and ease of use are vital components of a successful site.

Our approach is to plan and design a site that is right for your needs; one that works for you today and is flexible enough to expand to meet your needs in the future.

Here are some of the web publishing services we offer:

    • Site planning
    • Site architecture
    • Copywriting / article writing
    • Web design
    • Web coding 
    • Content Management Systems-driven sites (including Joomla and Wordpress)
    • Forums
    • E-commerce
    • Site management and updates

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 If you have a project you'd like to discuss, please get in touch.

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