The UPS Store network—a wholly owned subsidiary of UPS—is the world's largest franchisor of retail shipping, postal, printing and business service centres. There are nearly 4,700 independently owned The UPS Store locations in the U.S., Puerto Rico and Canada.
The chain initially started out as Mail Boxes Etc., before it was acquired by UPS and rebranded in 2003. We are proud to have worked on numerous campaigns for both Mail Boxes Etc. as well as The UPS Store.
Our work with The UPS Store included creation of the franchise renewal package for MBE franchisees, press and directory advertisements, eblasts and promotional flyers.
We also created and wrote the copy for a series of more than 10 brochures—each targeted at a different trade, showcasing how The UPS Store could help them become more productive and expand their business. The campaign drove home the point that The UPS Store cared about individuals and small businesses, and was the right solution for their needs.
This and similar campaigns have helped The UPS Store routinely be ranked the No. 1 postal and business services franchise in Entrepreneur Magazine's annual Franchise 500 list.
"A Type of Magic was retained on a large B2C program for one of our clients. The UPS Store was to launch in Canada as a courier and document services company, answering a call for a growing home office, independent consultant and small enterprise service provider. WM&D brought in Archie and his team to provide strategic thinking, content development and design services to help set the tone and compelling offers for print and online launch materials.
"Following UPS's acquisition of Mail Boxes Etc and the rebranding of the franchise as The UPS Store (more than 300 retail locations were converted), the team at A Type of Magic delivered striking and savvy communication tools that hit the mark and went beyond the brief. The team helped guide the Canadian launch through a very successful awareness campaign."