Discover Vaughan is a guide for both residents as well as visitors to the city that lies just north of Toronto.
Vaughan is probably best known as being the site of Canada's Wonderland, the country's largest theme park. However it also home to a number of other attractions, including the Vaughan Mills mall with its 1.2 million square feet of retail space, the McMichael gallery whose collection of Canadian art is second to none, Reptilia (the country's largest reptile zoo), Legoland, several major wineries and the heritage disctrict of Kleinburg.
A Type of Magic helped Impact North Advertising put together a complete guide to the city, featuring the numerous places worth visiting, major annual festivals and other events, and a comprehensive Dining Out section with sample menus and reservation information.
Advertisements were created to promote the book ahead of release, with the headline (see below) playing on the fact that Vaughan was home to Canada's Wonderland. A Type of Magic also designed the website to accompany the printed guide.
The book was distributed free to residents of the city.