Harlequin is a division of HarperCollins, one of the world's leading publishers. The company publishes more than 100 titles a month in 94 international markets. It is estimated that 200 Harlequin books are sold every minute around the world.
While many associate Harlequin with romance novels, the company actually offers a broad range of reading in many genres, including nonfiction, young adult, African-American and fantasy.
Building awareness and creating buzz for these books doesn't begin just prior to release—it actually starts many months before by getting the word out to distributors and retailers. Catalogs for several Harlequin imprints, including HQN, MIRA, Hanover Square Press, Park Row Books, Graydon House and Inkyard Press (formerly Harlequin TEEN) are sent out to the trade, highlighting some of the major books in the pipeline. They provide not just a synopsis, but also advance reviews, author bios, marketing and publicity plans, ISBNs and pricing information to help distributors and bookstores make informed choices.
A Type of Magic designs both catalogs that Harlequin sends out each year. Our role includes laying out all the information so it is easy to read, creating three-dimensional models of books, catalogue cover design, image sourcing, design of ads included in the catalogues, and copywriting where required.
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"Archie D'Cruz (@A Type of Magic) has become such an asset to my business, as he offers equal parts designer, writer and researcher to the table. He’s a masterful storyteller, and uses all facets available to him to execute something dynamic each and every time asked. He’s whip smart, quick and concise, and knows how to create magic overnight. I can’t recommend Archie enough."