Dentsply Hygenius

Dentsply is a leading international dental equipment maker and dental consumables producer with facilities in 22 countries, including Canada.

Apart from its primary website, Dentsply Canada also operates a number of other sites, some of which are geared towards education on the use of its products while also providing useful information for dental practictioners. 

Through Dentsply Canada's agency wm&d, we helped create and operate a bilingual magazine-style website, Dentsply Hygenius. The site has identical articles in English and French, and a language flag on every page allows visitors to easily switch from one language to the other. We also helped craft the newsletter that gets sent out to the company's subscription list each time a new "issue" is published.

Quote, unquote

Louie Manzo, Executive Director, Warrick Manzo & Dunn Inc.
"We reached out to A Type of Magic to provide a turnkey solution for our client Dentsply's e-news programs. The team put together a comprehensive suite of services around not only the design and content management but also the programming, distribution, list management, data mining, online integration and reporting. They have grown readership of the client's e-news program, resulting in increased distribution frequency and in turn increased product sales. The program has now become the benchmark for this manufacturer to reach a speciality segment of the industry."

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